Practicing PR for more than three decades, Esther “graduated” from mid-size agencies to having her own business for six years. Brand identity, image campaigns, and new product launches are her specialty. Career coups include: Kick-off event and subsequent publicity blitz for Chivas Regal’s sponsorship of Frank Sinatra’s Diamond Jubilee World Tour; engineering of a Martell Cognac concert series with major symphony orchestras starring Dudley Moore; and, for Baccarat, hundreds of headline news stories - resulting in a flood of sales leads and revitalized image - as the company added lighting and furniture by Andrée Putman.